My group presented last week and the reading was pretty good but seemed to be the same message that we have been covering this whole semester in terms of the power that Big D discourse has on consumer’s lives. We really can't escape the Big D institutions because we are the ones that vote or give money to the people that tell us how to behave and what will be the standard for all to follow. Our focus last week went more into detail on the messages that are repeatedly shown to us through Ads where they are on television, magazines, radio, and internet. The under-representation of women and minorities, portrayals of men and relationships that once existed between man and woman have slowly evolved over time.
Women are portrayed in Ads as Bitches or Hotties while men are portrayed as Buddies or Losers. Most advertisement paints a picture that it’s now about individualism and capturing your dreams while having friends but not getting tied down so much with committed relationships that may hold you back from achieving your dreams. In the reading by Messner and Montez de Oca they pointed out that how men are portrayed still makes them a victim even if they are made to look like are able to control what is happening in the ads. My question is who is really controlling the Big D institutions if everyone stands behind the victim line? Video games, movies, and clearly Ads have numbed us to violence, abuse, love, relationship, and clear communication.
A 1950s Budweiser commercial was shown during discussion Thursday, the focus of the add was still a hottie but fully dressed and how she was enjoying the moment with her husband. They were enjoying their moment together and it was made a little better with a Budweiser. Agenda Setting for Ads have changed dramatically from family orientated to individualism I want to set focus on the Little D discourse. Minorities and Majorities started to be motivated to succeed in their careers and concentrate on getting more money for stability for their lives. What success has been measured by has changed from the pursuit of happiness to the chase after money. The media has portrayed that the outside of the person matters most than what a person feels or their health. Materialistic Nation is what America has become and in Economics we have become the Big Fat Pig that consumes and produces waste products.
Who am I? What defines me? I read a book called A New Earth by Eckhart Tolle it addresses that we will continue to try to define ourselves with material to until we actually pause long enough to listen to ourselves and understand that we can’t be fully happy with things that don’t last forever or doesn’t grow with us. I had a wakeup call prior to beginning college and continue to pinch myself every now and then to remember that now is all I have make those moments count by sharing your time with people that have matter. I clearly typed that sentence correctly, people that have matter, most people take up matter but they themselves have not found the matter within to have a purpose in the world.
EVERYONE make sure you are MATTER and that you MATTER!!:)
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